Class Objective:

“Polysemy” is the presence of semantic ambiguity in language, i.e., when one word can be associated with two or more meanings. For this project, you will create a set of four cards where you have to integrate self-created images and the four polysemic words in the design. Words like bow (to incline the body or head) vs. bow (a flexible strip of wood for propelling arrows), lead, tear (to pull apart) vs. tear (a drop of the fluid secreted by the eye) are some glaring examples. (FYI: its opposite, monosemy is completely clear and unambiguous). As this is a project of both ideas and materials, you are required to investigate different card stocks and relevant techniques such as embossing, debossing, pop-up, etc to produce the final mock-up. You may also think of “techniques” as exploratory methods used to produce a different style of artwork that you have never tried before. Likewise, for typefaces, instead of relying on computer-generated typefaces, create your own.

 

I have chosen to use the word horn; the horn on a

unicorn and a french horn.