Class Objective:

Big change begins with small steps. We will take on the issue of sustainability on a small scale. Instead of the usual rhetorical questions and condemnations, propose a solution that is both creative and practical which can bring about change in a consumeristic society. In a consumptive marketplace where consumers’ interests can be heightened, your final project is about creating an environmentally “efficient” packaging through a minimalistic approach. By this, you are encouraged to use ample white space with succinct text and carefully cropped images. Your creativity in proposing a solution to minimize, reduce or reuse the packaging is tested and graded accordingly. Include a self-created logotype for a fictitious company.

For starters, you will be randomly assigned an everyday object. Using this object as a product, you will create a packaging that will bring out the best feature of the object through clever usage of photographic images, relevantly attractive colors with persuasive and succinctly written copies of the text to accommodate the product on a packaging. You are expected to use photographic skills, lighting, and relevant software to create a digital layout before producing a physical mock-up for the packaging. Information pertaining to the product such as its size, descriptions, features, bar codes, and manufacturer’s contact must be included.