This menu was created to advertise the Tavern’s menu items with a current, clean and consistent layout. This new menu layout will be easier to locate items and information for customers. According to Nina Marinello from TimesUnion, “because how a food looks is one of the first sensory criteria that we use to make decisions about the foods we eat,” the images are of most popular items sold and will influence the customers to order that item. An illustration of the building, logo, and history on the back page was designed to personalize the restaurant menu. The goal of this menu layout is to satisfy the user experience and to increase sales.

Mau, B. The Design Competition Survey & Conference. Retrieved from http://www.brucemaudesign.com/work/the-design-competition-survey-conference